Clay Vaughan: Grow your business without the chaos.
Most growing businesses still run through the owner, and it feels like chaos. I help owners build revenue systems that grow without them holding it all together. The result is steady growth, more profit, and your time back.
Hear how owners grow: Good Business with Clay Vaughan
About Clay
Your business is growing, but everything still runs through you, and it feels like chaos. You built this. You shouldn't have to carry every sale, every hire, and every decision alone. I help owners build revenue systems that grow without the chaos, through my book Velocity, the Good Business podcast, and hands-on work as a Fractional Revenue Executive. You go from holding everything together to leading where the business goes. The result is steady growth, more profit, and your time back.
- Author of Velocity (2026)
- Host of Good Business
- StoryBrand Certified Guide since 2019
- Founder of Good Agency and Good Studios
- Creator of the Velocity FRE Certification
My faith anchors how I lead. I run my companies to give, and I serve on the leadership team of Safe House Project, an anti-trafficking nonprofit. Humility, hospitality, and hustle are the values on our wall and the ones we're held to. I'm a husband to Emilee and dad to Titus and Oliver.
Velocity, the book
A 368-page playbook for owners who want growth without chaos, built on Heart, Heading, and Hustle. Published January 2026.
Good Business, the podcast
More than 100 conversations with founders and leaders about building companies that grow and last, with faith and integrity at the center.
Questions
- Who is Clay Vaughan?
- Clay Vaughan helps owners grow their business without the chaos. He is the author of Velocity, host of the Good Business with Clay Vaughan podcast, founder of Good Agency and Good Studios, and a StoryBrand Certified Guide based in the Texas Hill Country near Austin.
- Is Clay Vaughan a StoryBrand Certified Guide?
- Yes. Clay has been a StoryBrand Certified Guide since April 2019, and Good Agency is a StoryBrand Certified Agency.
- What is the book Velocity about?
- Velocity: Less Chaos. More Profit. Real Growth. is Clay Vaughan's book on growing a business without chaos, built on Heart for culture, Heading for strategy, and Hustle for execution.
- Where can I listen to Good Business?
- Good Business with Clay Vaughan is on Spotify, Apple Podcasts, and YouTube, and every episode is at podcast.clayvaughan.com.
- What is a Fractional Revenue Executive?
- A Fractional Revenue Executive (FRE) is a part-time senior leader who gives a company a CMO and a CRO in one seat, owning marketing and sales strategy together. Clay serves clients this way through Good Agency and certifies other leaders through the Velocity Framework.
- How much does it cost to hire Clay?
- Clay's Fractional Revenue Executive retainer starts at $8,000 a month with a six-month commitment. Every engagement begins with a conversation about the problem you're solving. To start one, email clay@goodagency.com or call (832) 559-2129.
- What is Good Agency?
- Good Agency is a StoryBrand Certified marketing agency that helps founder-led service businesses doing $1M to $200M in revenue grow with clear messaging, strategy, and marketing systems.
- What is Good Studios?
- Good Studios is a video, podcast, and photo production studio near Austin, Texas that makes brand films, podcasts, and photography for companies and missions.
- What does Clay speak about?
- Clay leads keynotes and workshops built on Velocity: how owners grow without chaos through Heart, Heading, and Hustle, build revenue systems that run on clarity, and put AI to work in marketing and sales.
- What is Clay's speaking fee?
- Clay's speaking fee starts at $5,000 plus travel expenses. To check a date, email clay@goodagency.com or call (832) 559-2129.
- How do I invite Clay to speak or join a podcast?
- Email clay@goodagency.com or call (832) 559-2129.